CategoryTarget Audience

Target Audience Persona Template & News

T

I’ve recently came across this stat on Twitter by CoSchedule: “65% of marketers seldom conduct audience research, however, those who do 466% more succesful” in their efforts. Of course this is my empirical experience as well but I’m still shook by the numbers. Becasue why would you not? Knwoing your taregt audience informs your brand language, your media mix and basically...

Book excerpt and reviewers wanted

B

Writing a book is a laborious process. I will admit imagining it will flow quicker and easier, but now I know better. Apparently, you are highly unlikely to get it right at the first time, or at the second, third or fourth. Nor can you really make it great without the help and patience of your first readers and their feedback. I owe huge thanks to everyone who took the time to tell me what I...

You are not Nutella – all customers can’t love you

Y

Have you ever been told that you shouldn’t try to make everybody love you? That you need to find your own tribe, stick with it and try ignoring everybody else? It’s simply impossible to please all of those in your environment and trying it is a recipe for being either exhausted all the time. Or becoming the blandest, meekest person ever. This isn’t only sound life advice, but very true for...

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

stay connected

The internet is wonderful when you use it for the right things - let's connect:

Recent Posts

Categories

Archives

let’s gossip

it’s been a pleasure meeting and supporting Megha and Charit in their startup journey - now fingers crossed for a successful campaign!

this was such a fantastic evening - huge thanks and kudos to everybody who came and shared their stories. we need to address the darker side of entrepreneurship and be honest about how difficult it can get but it is brave to do so in this world focusing only on shine & success

thanks so much Grace! itt was so lovely to see you again on Tuesday 🤗