CategoryTarget Audience

Target Audience Persona Template & News

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I’ve recently came across this stat on Twitter by CoSchedule: “65% of marketers seldom conduct audience research, however, those who do 466% more succesful” in their efforts. Of course this is my empirical experience as well but I’m still shook by the numbers. Becasue why would you not? Knwoing your taregt audience informs your brand language, your media mix and basically...

Book excerpt and reviewers wanted

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Writing a book is a laborious process. I will admit imagining it will flow quicker and easier, but now I know better. Apparently, you are highly unlikely to get it right at the first time, or at the second, third or fourth. Nor can you really make it great without the help and patience of your first readers and their feedback. I owe huge thanks to everyone who took the time to tell me what I...

You are not Nutella – all customers can’t love you

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Have you ever been told that you shouldn’t try to make everybody love you? That you need to find your own tribe, stick with it and try ignoring everybody else? It’s simply impossible to please all of those in your environment and trying it is a recipe for being either exhausted all the time. Or becoming the blandest, meekest person ever. This isn’t only sound life advice, but very true for...

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

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😱 @instagram engagement dropped 18% in 2019

😱 Only 41% of @Google searches get organic click

😱 <1% of @facebook fans see posts in newsfeed

😎 Marketers who do regular audience research do 466% better



The lesson? Channels change rapidly. People don't. Invest accordingly.