CategoryHumans

The first thing about marketing

T

When was the last time you bargained at a market? I know, I know, for a many of us it is a terrifying prospect to not just say yes to the first price and be done. But what is really happening in a situation like that? Examining the most basic of selling activities will help you see marketing for what it really is: a human interaction based on assessing relative value, price and alternative...

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

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😱 @instagram engagement dropped 18% in 2019

😱 Only 41% of @Google searches get organic click

😱 <1% of @facebook fans see posts in newsfeed

😎 Marketers who do regular audience research do 466% better



The lesson? Channels change rapidly. People don't. Invest accordingly.