CategoryExcercise

DIY Branding – picking your colour scheme in 3 + 1 easy steps

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In this fun era of WordPress and Strikingly, free photo banks, easy to use online picture editing tools and relatively usable logo generators, it gets simpler and simpler to start creating your own little corner of the internet. Which begs the question: how do I choose the look? Which colours should I pick for the brand? Will people associate the right message with these images? On the long term...

You are not Nutella – all customers can’t love you

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Have you ever been told that you shouldn’t try to make everybody love you? That you need to find your own tribe, stick with it and try ignoring everybody else? It’s simply impossible to please all of those in your environment and trying it is a recipe for being either exhausted all the time. Or becoming the blandest, meekest person ever. This isn’t only sound life advice, but very true for...

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

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😱 @instagram engagement dropped 18% in 2019

😱 Only 41% of @Google searches get organic click

😱 <1% of @facebook fans see posts in newsfeed

😎 Marketers who do regular audience research do 466% better



The lesson? Channels change rapidly. People don't. Invest accordingly.