AuthorOrsi Toth

FAQ Friday: How much do I need to spend on [Facebook*] ads?

F

You’ve decided that it is necessary to run digital marketing campaigns to drive more traffic and find more customers. But how much should you spend? It is almost impossible to give a blanket answer to this question because depending on the platform, level of competition and your goal, the amount you need to invest can be vastly different. However, there are luckily benchmark numbers we can...

FAQ Friday: How to choose the right Instagram hashtags?

F

My current position as a marketing consultant at a non-profit project and our project target of 500 businesses going through the program by October 2019 means that I get a lot of questions. And of course, there is bound to be repetition, inquiries into marketing that come up over and over again. Enter FAQ Friday, so you too can find the answers and utilise it for your own marketing planning. The...

Target Audience Persona Template & News

T

I’ve recently came across this stat on Twitter by CoSchedule: “65% of marketers seldom conduct audience research, however, those who do 466% more succesful” in their efforts. Of course this is my empirical experience as well but I’m still shook by the numbers. Becasue why would you not? Knwoing your taregt audience informs your brand language, your media mix and basically...

Book excerpt and reviewers wanted

B

Writing a book is a laborious process. I will admit imagining it will flow quicker and easier, but now I know better. Apparently, you are highly unlikely to get it right at the first time, or at the second, third or fourth. Nor can you really make it great without the help and patience of your first readers and their feedback. I owe huge thanks to everyone who took the time to tell me what I...

The 2 most important metrics for your marketing strategy

T

Given the perception that marketing is such a glamorous, sexy, shiny thing – as well as being evil and misleading of course – it is surprising how much of it has to do with numbers. CT, ROI, CRT, CPC, CPM and so on and so forth, there are dozens of acronyms to potentially track and pay attention to. An overwhelming prospect when you are just starting out or wadding your toes in...

DIY Branding – picking your colour scheme in 3 + 1 easy steps

D

In this fun era of WordPress and Strikingly, free photo banks, easy to use online picture editing tools and relatively usable logo generators, it gets simpler and simpler to start creating your own little corner of the internet. Which begs the question: how do I choose the look? Which colours should I pick for the brand? Will people associate the right message with these images? On the long term...

You are not Nutella – all customers can’t love you

Y

Have you ever been told that you shouldn’t try to make everybody love you? That you need to find your own tribe, stick with it and try ignoring everybody else? It’s simply impossible to please all of those in your environment and trying it is a recipe for being either exhausted all the time. Or becoming the blandest, meekest person ever. This isn’t only sound life advice, but very true for...

The first thing about marketing

T

When was the last time you bargained at a market? I know, I know, for a many of us it is a terrifying prospect to not just say yes to the first price and be done. But what is really happening in a situation like that? Examining the most basic of selling activities will help you see marketing for what it really is: a human interaction based on assessing relative value, price and alternative...

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

stay connected

The internet is wonderful when you use it for the right things - let's connect:

Recent Posts

Categories

Archives

let’s gossip

it’s been a pleasure meeting and supporting Megha and Charit in their startup journey - now fingers crossed for a successful campaign!

this was such a fantastic evening - huge thanks and kudos to everybody who came and shared their stories. we need to address the darker side of entrepreneurship and be honest about how difficult it can get but it is brave to do so in this world focusing only on shine & success

thanks so much Grace! itt was so lovely to see you again on Tuesday 🤗