Target Audience Persona Template & News

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I’ve recently came across this stat on Twitter by CoSchedule: “65% of marketers seldom conduct audience research, however, those who do 466% more succesful” in their efforts. Of course this is my empirical experience as well but I’m still shook by the numbers. Becasue why would you not? Knwoing your taregt audience informs your brand language, your media mix and basically each and every decision you might need to make in order to raise awareness, convince and sell.

But here is one more good reason for you to start thinking about your taregt audience in a more detail oriented and involved way: you will have better marketing staretgy than 65% of businesses out there. You can compete more effectively! You can reach the right people sooner and in a more compelling way.

Which brings me to the template you can see just below. It belongs to The Lowest Hanging Fruit, my target audience research and buyer persona building book, due out in the next couple of days. (Which is an amazing personal win for me, but let’s stick to what matters to you for now.) Feel free to take, download and more importantly use it to build your own customer profiles. Don’t be like the 65%, set out to win this race to your customers’ eyes and hearts.

Download and work on!

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About the author

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

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By Orsi Toth

Orsi Toth

Hello, I'm Orsolya Toth, Orsi for short. I collect, create and teach marketing strategy tools to businesses owners, so you have a plan that actually offers next steps and ideas. Very importantly, these are swift, effective and enjoyable, so finally you can stop hating the process and start growing your business.

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it’s been a pleasure meeting and supporting Megha and Charit in their startup journey - now fingers crossed for a successful campaign!

this was such a fantastic evening - huge thanks and kudos to everybody who came and shared their stories. we need to address the darker side of entrepreneurship and be honest about how difficult it can get but it is brave to do so in this world focusing only on shine & success

thanks so much Grace! itt was so lovely to see you again on Tuesday 🤗