Writing a book is a laborious process. I will admit imagining it will flow quicker and easier, but now I know better. Apparently, you are highly unlikely to get it right at the first time, or at the second, third or fourth. Nor can you really make it great without the help and patience of your first readers and their feedback. I owe huge thanks to everyone who took the time to tell me what I didn’t manage to explain well enough and where did I get lost on the circuitous route of baroque sentences and repetition. Thanks to them, the first few chapters are finally taking a shape I’m comfortable sharing with more people.
Not only comfortable but actually quite happy: I can’t wait to have people test the exercises out for real and let me know where they got with them. This book is a practical guide on how to define your target audience well and how to create a persona – a representation of your target audience’s behaviour, habits and preferences – that promotes empathy. The goal is to show you as soon as you know who you are selling really well, picking the right channels and messaging becomes much simpler, a question largely of logic.
At it’s core marketing is about finding those who want what you have to offer, on the places and channels they actually hang out and on a language they feel familiar with. I’d love for you to find these people, market the right way and build your own business.
The introductory section with the first exercise is available following this link: http://bit.ly/tinymarketingplaybooks If you would like to read further and provide me with feedback (5-10 comments in the text and possibly a short written evaluation, get in touch. I’ll be grateful for your assistance.
Alternatively, if you’d rather get the finished product, sign up at the bottom of the page here.